Electronic Arts (EA) publishes and distributes video games across consoles, PCs, and mobile devices. It creates games and extends their life with live services, such as downloadable content (DLC), in-game purchases, and subscriptions, to keep players engaged over time. Its products are sold as digital downloads and physical copies, with additional value through ongoing content and a subscription plan called EA Play that grants access to a library of games and perks. Compared with competitors, EA blends a broad lineup of genres and platforms with a steady revenue model based on live services and memberships, rather than relying only on initial game launches. Its goal is to inspire the world through play while building stable, recurring income by maintaining active player communities and expanding engagement across geographies.
Company Size
10,001+
Company Stage
IPO
Headquarters
Redwood City, California
Founded
1991
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SWTOR announces Meirm Cicada GT mount and November 12 name release. Electronic Arts announces the Meirm Cicada GT subscriber mount and a November 12 SWTOR inactive character name release. Electronic Arts announced on October 14, 2026 that Star Wars: The Old Republic, the free-to-play Star Wars MMO, will give active subscribers a new Meirm Cicada GT mount and will release inactive character names on November 12, 2026 as part of the run-up to the game's 15th anniversary. The mount is available to players with an active subscription from October 14 to November 12, 2026 at 11:00 a.m. CT / 3:00 p.m. UTC. Free-to-play and preferred players face a November 12 deadline: any character not logged into since January 1, 2026 can have its name released into an unreserved pool on that date. Active subscribers are not affected; all of a subscriber's character names are preserved. The Meirm Cicada GT mount. Players need an active subscription during the period from October 14 to November 12, 2026 to receive the mount. The Meirm Cicada GT is both minipet and companion compatible, so players can ride with a companion. Some larger companions, such as B3-S1, will not fit in the passenger seat. The GT version follows the original Meirm Cicada mount that debuted years ago and answers long-standing player requests for a second chance at a similar mount. Inactive Character Name release rules. The name release is part of the run-up to SWTOR's 15th anniversary. For subscribers, all character names are preserved and none are impacted. For free-to-play and preferred players, the condition applies character by character. If a player has not logged into a character since January 1, 2026, that character's name will be released into an unreserved pool on November 12, 2026. Another player can potentially claim that name on the same date. A player who loses a name receives an opportunity to rename that character for free when logging into it again. To claim a released name, players can create a new character or purchase the Rename: Character Name Consumable to rename an existing character. That consumable is 90% off for one week following November 12. What players need to do before November 12. | Account status | Required action | | Active subscriber | No action needed. All character names are preserved. | | Free-to-play or Preferred player who wants to keep one character name | Log into the game with that character before November 12, 2026. | | Free-to-play or Preferred player who wants to keep all character names | Log in with every character before November 12, 2026. | | Player whose character name is released | Log into that character again to receive a free rename opportunity. | | Any player who wants to claim a released name | Create a new character, or purchase the Rename: Character Name Consumable to rename an existing character. | Two new subscription bundles. The publisher also listed two new subscription bundles. The Rejoin the Fight: Welcome Home Bundle includes 90 days of subscription time, 2,400 Cartel Coins, 2 server transfers, and a Commander's Character Token. The Master the Fight: Prepare for Battle Bundle adds fixed subscription time. Either bundle grants the Meirm Cicada GT mount and helps secure character names. The announcement follows SWTOR's Game Update 7.9.1c, which arrived in September with Hidden Chain invasions.
Battlefield 6 gets Game of the Year Edition and $30 weapon Shortcut Kit. Battlefield 6 introduces a Game of the Year Edition and a $29.99 shortcut kit that unlocks weapons and equipment, while EA Play and Game Pass add the standard game. Electronic Arts has released a Game of the Year Edition for Battlefield 6, alongside a $29.99 Ultimate Shortcut Kit that immediately unlocks weapons, gadgets and vehicle upgrades. Both arrived on October 13, 2026, the same day the shooter became available through EA Play and Xbox Game Pass. The new edition bundles the base game with progression unlocks, premium Battle Pass rewards and cosmetic items. However, EA has confirmed that Game Pass subscribers only receive access to the standard game. The Game of the Year Edition must be purchased separately. $30 Ultimate Shortcut Kit unlocks weapons and vehicle upgrades. The Ultimate Shortcut Kit allows players to bypass much of Battlefield 6's original weapon and equipment progression. It includes separate shortcut packs for all four classes: Assault, Support, Engineer and Recon. Each class pack provides seven weapons and two vehicles at 100% Mastery, along with its corresponding training path and gadgets. Assault, Support and Recon receive four gadgets each, while Engineer receives seven. The package also includes the Mortal Shriek dog tag and Field Training: Cross Trained player title. According to EA, these unlocks cover base-game weapons, gadgets and vehicle upgrades. They do not automatically grant every weapon introduced through later seasonal updates. The Ultimate Shortcut Kit is available separately for $29.99 and can be used with either Battlefield 6 or the free-to-play Battlefield REDSEC. Players can access the included equipment without completing the usual progression requirements. Game of the Year Edition bundles the shortcut kit with Battlefield Pro. The new Game of the Year Edition includes the complete Battlefield 6 base game, Ultimate Shortcut Kit and a Battlefield Pro token. The token provides access to one season's premium Battle Pass, 25 tier skips and additional exclusive rewards. Players also receive the Phantom Pack, which includes four soldier skins, weapon cosmetics, a vehicle skin, a dog tag and XP boosts. A new Trusted Reserve soldier skin for the Pax Armata faction is included. The complete Game of the Year Edition normally costs $99.99 in the US, but is currently discounted to $59.99 on Steam and Xbox. The promotional price is available until October 20 on Steam and October 23 on Xbox. EA has also introduced a $30 Game of the Year Upgrade for players who already own the base game. This provides the additional content without requiring another purchase of Battlefield 6. The previous Phantom Edition is no longer available for purchase. Existing Phantom Edition owners automatically receive the Trusted Reserve skin and can purchase the upgrade for the remaining additions. The Game of the Year Edition is available digitally, with no physical release announced. Battlefield 6 joins Game Pass, but the new edition is not included. Battlefield 6 became available through EA Play on October 13, allowing Xbox Game Pass Ultimate and PC Game Pass subscribers to access the full base game. Eligible subscribers can play the campaign and multiplayer while their subscription remains active. EA Play members can also claim the Deployment Pack, Season 5 EA Play Pack and recurring seasonal rewards. Game Pass Ultimate members receive EA Play benefits, including a 10% discount on eligible EA digital purchases. The discount applies to products such as the Ultimate Shortcut Kit and Battlefield Pro. However, subscription access does not include the Game of the Year Edition or its bundled progression unlocks. Players who want those additional rewards must purchase the relevant upgrade or shortcut kit separately. The ultimate all-out warfare experience. In a war of tanks, fighter jets, and massive combat arsenals, your squad is the deadliest weapon. October 10, 2025 EA Digital Illusions CE Electronic Arts Tagged in. Battlefield 6 Electronic Arts Xbox Game Pass Discussion. Zero1gaming want to hear from you. Share your perspective in the comments below, and please keep the conversation respectful. No comments yet Be the first to start the discussion.
Ted Lasso and AFC Richmond Women join EA SPORTS FC 27. 12 October 2026 Today, Electronic Arts announced a renewed partnership with Warner Bros. Interactive Entertainment that brings fan-favourite Ted Lasso and AFC Richmond back to EA SPORTS FC(TM) in more ways than ever, with new opportunities to play, manage, and represent the Lady Greyhounds across The World's Game. For the very first time, fans can play as AFC Richmond Women in EA SPORTS FC(TM) 27, with legendary characters, environments, and themed rewards across Career Mode, Football Ultimate Team(TM), and more. "Ted Lasso celebrates the power of football to bring people together, and that's exactly what FC 27 is built for," said Jeff Sharma, VP, Brand, EA SPORTS FC. "FC 27 gives players more ways than ever to play and connect, and AFC Richmond is the perfect club to welcome them in. Fans can take the pitch with its Women's team in Kick Off, lead the Lady Greyhounds as Ted in Career Mode, and represent Richmond in their own Club in Football Ultimate Team. However you play, FC 27 and Ted Lasso are united by the belief that football is better together." MORE WAYS TO BELIEVE, MORE WAYS TO PLAY AFC Richmond Women make their EA SPORTS FC(TM) debut as a team available through Women's Rest of World, playable across Kick Off, Career, and Online Seasons. Nelson Road also returns as an in-game stadium, giving fans the chance to play and manage at the iconic Dog Track. In Manager Career Mode, fans can take charge as Ted Lasso and manage AFC Richmond Women, with deeper integration across social media stories, cutscenes, and touchline interactions, as well as themed Challenges. Across Football Ultimate Team(TM), discover Objectives rewarding players with themed Kits, Stadium Cosmetics, Manager Items, and more. Objectives across Football Ultimate Team(TM) also contribute towards Season Progress and unlock objective-based rewards. "It was incredibly special the first time I got to play with AFC Richmond in the game, and it's amazing to see myself as part of the Lady Greyhounds squad in EA SPORTS FC 27," said Abbie Hern. "Our fans have embraced Richmond as more than just a fictional club. Giving people a way to play and connect with the Women's team on the pitch in FC 27 feels like a wonderful next chapter, and I hope players enjoy making us part of their football stories." Add comment. No comments yet. Be the first!
EA faces serious allegations after billion-dollar takeover - Xbox speculation grows. The gaming giant is locked in a legal battle with creditors over a $1.4 billion repayment dispute, while the community fears layoffs and dreams of an Xbox rescue. A $55 billion deal gone wrong. In August 2026, Electronic Arts was acquired for approximately $55 billion** by a consortium consisting of Saudi Arabia's sovereign wealth fund PIF, Silver Lake, and Jared Kushner's investment firm Affinity Partners. Around **$20 billion of the deal was financed through loans, making it the largest leveraged buyout in history. Under this model, a company is purchased largely with borrowed money, with the acquired company subsequently having to shoulder the debt. Now, just two months later, that debt is already causing major headaches. Creditors demand early repayment. According to a report from The Wall Street Journal (paywall), several investors are accusing EA of breaching its contracts. The dispute does not concern the new loans used to finance the takeover, but rather money EA had borrowed before the acquisition. The original lenders are invoking a contractual clause that allows them to demand early repayment under certain conditions if the company changes ownership. They believe the takeover has triggered this clause and are therefore demanding around $1.4 billion in repayment, plus a 1% premium. EA, however, disagrees and does not intend to repay the money early. Instead, the company has pledged US Treasury securities as collateral. These are intended to ensure that investors continue receiving their agreed interest payments and get their money back on the originally scheduled date. EA believes this allows it to render certain contractual provisions unenforceable. The creditors, however, argue that this approach is not permitted. Whether EA has actually breached its contracts remains unresolved, and it is still unclear when a decision might be reached. Community fears layoffs and speculates about Xbox takeover. On Reddit, the news has sparked a heated discussion. Within a single day, a thread on the r/gaming subreddit attracted more than 12,000 upvotes and over 800 comments. Many users criticize the enormous debt burden and fear that another wave of layoffs in the gaming industry could be on the horizon. There is also some interesting speculation about a possible takeover by Xbox. The top comment in the thread, posted by u/SmegmaWarrior0815, reads: "The beauty of a leveraged buyout. Get overtaken by people that don't give a shit about games and in return you get to be responsible for a mountain of someone else's debt that you'll never be able to afford. Handshakes all around." The comment describes a scenario in which EA loses value due to financial difficulties and is eventually acquired by Microsoft. According to the Redditor, exclusive games such as EA Sports FC or Madden NFL could give Xbox a significant boost. However, there is no concrete evidence of any such acquisition plans. What happens next for EA remains to be seen. What this means for gamers. The situation raises several important questions for the gaming community: * Will EA's game development be affected? With such a massive debt burden, cost-cutting measures could impact game quality and release schedules. * Are layoffs inevitable? The gaming industry has already seen thousands of job losses in recent years, and a financial squeeze at EA could make things worse. * Could Xbox really acquire EA? While purely speculative, the idea of Microsoft swooping in to rescue a struggling EA is an intriguing one. The bottom line. EA's $55 billion takeover was supposed to be a new beginning. Instead, it has triggered a legal battle with creditors, sparked fears of layoffs, and ignited wild speculation about an Xbox takeover. Whether EA can navigate this financial minefield remains to be seen. But one thing is certain: the gaming world is watching closely.
Battlefield 6 Season 5 brings sin to the city with All-0ut Warfare arriving in Las Vegas in the biggest season yet. Electronic Arts Inc. (NASDAQ: EA) and Battlefield Studios today revealed a first look at Battlefield(TM) 6 and Battlefield(TM) REDSEC Season 5, as the battle arrives in Nevada with the launch of three new maps in Battlefield 6, the introduction of the lightning-fast Rapid Royale in REDSEC, a new Operation, a terrifying Dead Space(TM) event, and a host of quality of life updates including significant updates to Blackwell Fields and New Sobek City, which change the way players approach each map. Season 5 officially kicks off on October 13 with Phase 1 (Siege of Las Vegas) introducing two new maps called Vegas Strip and Area 51. The first brings chaos to the Vegas strip, transforming this iconic spot to an enthralling battleground. Featuring glitzy restaurants, tunnels, and multi-story casinos and hotels, the odds for destruction are high. The second map takes players beyond the lights of the neon city to the perimeter of the clandestine Area 51. Wage war across the desert hills and venture deep into the facility below, in one of the most infamous locations in America. Phase 1 also includes an all-new way to enjoy REDSEC with Rapid Royale, which will debut at the start of Season 5 and unfold on the Las Vegas strip. Rapid Royale is an intense, compact take on Battlefield's Battle Royale, with faster rounds and a smaller population of players. In Rapid Royale, the goal remains the same: be the last squad standing. Taking down enemies will give you redeploy tokens that can bring you back into the game, however, as the match goes on, the number of kills needed to earn these tokens increases. The Battlefield REDSEC Open Series and Elite Series also returns, with the Elite Series featuring a $1,338,000 USD global prize pool.* Read more about Rapid Royale and the return of competitive Battlefield REDSEC here. "Battlefield 6 is now one year old and what an incredible journey it's been, from our Top Gun collaboration, which coincided with the return of Naval Warfare, to the launch of some of the most exhilarating maps in Battlefield history. And we're just getting started, with Season 5 set to be the biggest yet. This has been an unforgettable year and we can't thank players enough," says Patrick Klaus, General Manager of Battlefield Studios - Motive & Ripple Effect. "We're ending 2026 with a bang with three maps set in and around Las Vegas, a new way to experience REDSEC, as well as delivering on some of our community's most requested features, with the introduction of Platoons and Server Browser. There's never been a better time to play Battlefield." And just in time for Halloween, from October 20th to November 7th, a limited-time scenario will unfold with Pax Armata pursuing secret tech hidden beneath Area 51 that will be familiar to fans of Dead Space. This non-canon event is a celebration of everything Dead Space and includes environmental spaces adapted from the 2023 remake, as well as unique cosmetics for players to unlock. Phase 2 (Casino Heist) begins on November 10 with the third map of the season. European Casino is one of the grandest casinos on the strip and deep within its vaults are secrets coveted by both PAX and NATO. This close-quarters combat-focused map is filled with destructible elements, allowing battle hardened troops to open new pathways and discover tactical options. The season concludes Phase 3 (Frozen Aces) on December 8, bringing an unexpected chill to Las Vegas, plus the debut of a new Operation, which unfolds across both the Vegas Strip and Area 51 in an epic struggle to shift the global power balance. Visit Impulse Gamer on Battlefield.com. Join the official Battlefield community channels over at discord.gg/Battlefield. Follow Impulse Gamer on @Battlefield to stay informed on the latest updates, and @BattlefieldCom for the rollout of live updates.