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Overview
Zynga creates social mobile and web games such as FarmVille, Words With Friends, and CSR Racing. It focuses on casual gamers who want easy-to-access games that can be played in short sessions. The games use a freemium model: they are free to download and play, with in-game purchases that enhance gameplay and integrated advertising. Social features let players interact with friends and other players, which helps drive engagement and retention. Zynga differentiates itself by emphasizing social interactions inside games, a large library of popular casual titles, and revenue from both in-game purchases and ads, along with strategic partnerships (e.g., Amazon Prime) and involvement in education and social initiatives. The company’s goal is to grow a broad, engaged mobile gaming community while monetizing through freemium purchases and advertising, and to broaden its influence through partnerships and social impact initiatives.
About Zynga
Industries
Consumer Software
Entertainment
Gaming
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
San Francisco, California
Founded
2007
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Simplify's Take
What believers are saying
- Fiscal 2026 mobile net bookings hit $3.3 billion, Zynga's highest since 2022.
- Top Eleven 2027 launched August 9, 2026 with Cesc Fàbregas and new Legends.
- CSR 3 and Top Goal remain in soft launch, preserving fiscal 2027 upside.
What critics are saying
- Q1 fiscal 2027 mobile bookings fell 7%, exposing dependence on aging franchises.
- Take-Two cancelled an unannounced title in August 2026, showing pipeline fragility.
- If CSR 3 and Top Goal disappoint, Zynga relies on aging cash cows.
What makes Zynga unique
- Zynga owns sticky, long-lived mobile franchises like Words With Friends and Top Eleven.
- Take-Two gives Zynga console-IP rights, powering Borderlands Mobile and future mobile ports.
- Chartboost monetization plus 175-country reach gives Zynga uncommon ad and distribution scale.
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Funding
Total Funding
$3.3B
Above
Industry Average
Funded Over
10 Rounds
Kleiner Perkins
Andreessen Horowitz
SoftBank
Tiger Global
SV Angel
Founders FundBenefits
Compensation - Competitive salary, performance bonuses, opportunities for equity participation, retirement/pension savings support programs
Health - Medical, Dental, Vision covered for employees with participation for employees eligible dependents as well as Disability and life insurance program
Family - Generous parental leave for birth parents, partners and adoptive families. Infertility support, emergency child care and flexible time-off policies
Wellness - Gym benefits, wellness programs, employee assistance programs and generous time-off policies
Food - Food and snacks made in-house or delivered, healthy snack kitchens with drinks and treats, coffee bars, regular social gatherings and happy hours
Work & Life - Flexible time-off policies (DTO), office rest areas, gaming spaces, employee discounts and more
Transit Benefits - Shuttle service in select locations, commuter/parking benefits, secure bicycle storage, business travel assistance
Resource Groups - Women at Zynga (WAZ), zCares charitable giving, zParents, zEndurance adventure club, BZU, zPride LGBTQ+ inclusion and belonging
Stock Price
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 0%How to keep a creative team inspired under pressure with Zynga's Javi Digiorgio. At PGC Barcelona, Zynga's Javi Digiorgio shared how he keeps a creative team motivated in one of the toughest corners of games marketing August 13, 2026 * Digiorgio said better creatives move the numbers, so keeping the team sharp is a performance issue. * His rule for surviving UA's volume demands: drop your personal taste and let the data decide. * He turned a nervous team's fear of AI into curiosity by starting with a few early adopters. An effective ad creative is a performance lever and keeping the people who make it motivated is a business problem. That was the argument from Javi Digiorgio, associate creative director at Zynga, in a session on creative resilience at Pocket Gamer Connects Barcelona. Digiorgio oversees creative strategy for live titles including Dragon City, Two Dots and Monster Legends, working "hand in hand with UA teams, product teams and different stakeholders". His pitch for why any of this matters is: "creatives are multipliers." Better ads mean more engagement, more installs, higher IPMs and lower CPIs, so the creative team has "a direct impact on performance and ROAS". A tougher industry every year The backdrop, he said, is an industry that "is only getting tougher and tougher". It is dynamic, buffeted by macro trends like hybrid monetisation and incoming underage regulation in the UK, Australia "and most probably soon everywhere". It moves fast on AI and other emerging tech. And the player, "our ultimate judge", is "more tired, more at fatigue than ever and less willing to spend money and time on your games". It is also demanding. Creative strategists don't just upload ads to ad networks, they "play with their algorithms", each one different. The job is to "test 100 creatives, gather learnings and data, and put those insights into our strategy" over and over. Add new formats, especially playables, which have become essential now so much spend runs through networks that require them, and you get the industry's biggest creative headache: the sheer volume of production. Teams are asked to make not one compelling ad but "hundreds of iterations out of it". Something old: use the talent you already have He framed his three lessons as a marriage story, needing something old, something new and something borrowed. The "something old" was simply making the most of your team. Because the industry moves so fast, he said, "when we are presented with a new challenge, we quickly jump to solve it with the same processes, the same means and the same skill set" without pausing to consider alternatives or the talent already in the room. "Eight out of 10 times, artists on your team are not just artists," he said. They are people "motivated by growth, exploration and developing their skills". Link what motivates them to a business challenge and "there's massive success there". The practical route is rethinking your one-to-ones, treating them as an investment, actively listening for what motivates people, then doubling down "with transparency" and a concrete plan of expectations and milestones. His own example: a team member keen on coding and scripting in After Effects built a workflow that turns a single six-second intro clip into "216 videos, in all lengths, all formats, in around 20 minutes". The team has since iterated into a wider production pipeline "with minimum impact on our current workload". Something new: pick the right opportunities The "something new" was about filtering the flood of opportunities that appear daily, from a competitor's move to an article forwarded by the CEO. Chase them all and "you won't be able to conclude any of those", nor measure them. His three-step filter: identify the right opportunities, understand them fully rather than stopping on a headline and make sure you can actually activate them, since a flashy opportunity may need structural change you aren't ready for. Then put a plan in place to measure it, because the only way to learn is to judge each cycle a success or a failure. Even a failure "will help you a lot when it comes to learning". His case study was AI adoption. Two years ago the team's AI use was limited, partly by the legal requirements of a large company. But the real blocker "was not legal, it was their own artists" and their fear of being replaced. That fear, he realised, came "from the lack of understanding of how AI works". So he pushed a few early adopters to take on easy AI-based tasks. As their confidence grew and their work impressed the rest of the team, others followed, until the situation "totally reversed". Something borrowed: learn from your peers The final lesson, "something borrowed", was to tap the wealth of shared knowledge around you. The reason conferences repeat the same themes, he noted, is that "we are in the same boat and we face similar challenges". Build a network, "stay humble" and openly share your concerns so you can learn how others tackle the same problems. Inside a big company, that means sitting with different profiles - for example a data analyst facing the same challenge, and borrowing their tools. "Learn from your buddies and just stay open." All three, he said, revolve around the same idea: turning challenges into opportunities through transparent communication. For more creative and marketing insight, catch Pocket Gamer Connects Nordics in Helsinki on October 20th to 21st. Register now.
Jersey Mike's welcomes matt Bromberg to Board of Directors. * August 11, 2026 Jersey Mike's Subs appointed Matthew Bromberg to its Board of Directors. The strategic corporate appointment took effect on July 29, 2026. In addition to that, Jersey Mike's Subs is bolstering its executive management group. Bromberg is currently serving as the President and CEO of Unity Software, Inc. Furthermore, he heads global strategy and business operations for Unity Software. He has an abundance of operational expertise within consumer technology and digital growth industries. In addition to that, he used to work as COO for Zynga Inc. Prior to joining Zynga, Bromberg occupied several senior-level executive positions at Electronic Arts Inc. Specifically, he was responsible for strategic planning in the mobile gaming segment. In addition, he worked as a board member of Bumble and Fitbit. Bromberg earned a BA degree from Cornell University. He also holds a JD from Harvard Law School. Consequently, his extensive governance background reinforces growth plans at Jersey Mike's Subs. "Matt is an accomplished business leader with a demonstrated track record of scaling organizations, driving innovation, and creating long-term value," said Charlie Morrison, Chief Executive Officer of Jersey Mike's. "We are thrilled to have his perspective and expertise as Jersey Mike's continues to expand globally, support our franchise partners and deliver an exceptional experience for our guests." Global expansion and digital strategy. Currently, Jersey Mike's Subs operates more than 3,300 locations across North America. The popular fast-casual chain originated in 1956 in Point Pleasant, New Jersey. Today, Jersey Mike's Subs expands its national footprint through steady franchise development. Therefore, Bromberg's technology background supports ongoing digital transformation initiatives. Furthermore, his knowledge of scaled software platforms aligns with company objectives. In addition, the business enhances customer engagement across modern digital channels. Thus, Jersey Mike's Subs accelerates growth across competitive restaurant markets. Corporate governance and creating long-term value. The inclusion of Bromberg on the board shows a strong corporate governance approach. Jersey Mike's Subs is able to maintain high-quality food standards and high-quality customer service. The company ensures that there are fresh-cut sub sandwiches. In addition, Bromberg's knowledge about consumers allows the company to integrate technology efficiently. Bromberg's experience in enterprise technology fits well with the skills of the other executive leadership of the company. Thus, the inclusion of Bromberg on the board will ensure the sustainability of franchise profitability. For more stories on technology leaders shaping the future of enterprise solutions, visit its CXO Insiders.
Top Eleven 2027 brings big tactical updates and legendary names to the pitch. Latest annual release introduces slate of new content to Nordeus' popular football management game San Mateo, CA - August 9, 2026 - Zynga Inc., a wholly-owned publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO) and a global leader in interactive entertainment, today announced the release of Top Eleven 2027, the latest update to Nordeus' popular football management game. Featuring significant gameplay updates and the introduction of an array of real-world football legends to the touchline, Top Eleven 2027 powers into another year of action with more immersion and tactical depth than ever before. Top Eleven 2027 delivers two key updates to the manager experience with a revamped tactical depth and an all-new Top Eleven Mentors campaign. As football managers, players rely on not just their instincts and know-how to get results, but performance data and statistics which go a long way towards helping unlock the perfect strategy. With Top Eleven 2027's tactics enhancements, players are provided with new tactical inputs, statistical visualizations and reports to help them achieve the football they're aiming to play. With both in-match and post-match statistics being upgraded, players will be better prepared to not only snatch a late goal in a tight match, but also know how to best repeat that success in the next one. The second half of the 2027 feature slate sees historic names bringing their expertise as Top Eleven Mentors. Football legends Alan Shearer, Claude Makélélé, Nemanja Vidić, and Cesc Fàbregas are included as the first Legendary Mentors in the game's 16-year history, with the latter also joining the ranks as Top Eleven's official brand ambassador. Top Eleven Mentors provide boosts to specific positions on the pitch, letting squads enjoy the influence that only world-renowned experience can provide. From Shearer's scoring prowess to Fàbregas' vision, Makélélé's ball-winning to Vidić's defensive commitment, Legendary Mentors give Top Eleven managers critical options to explore before those important moments in a season. "The football goals of our players are our main inspiration," said Simo Kosanović, Senior Director of Product Management at Nordeus. "We aim to give our managers the tools to feel like they're out under the bright lights in a final every time they play Top Eleven. These new tactical options and stats give our players even greater control, letting them see how each decision directly influences the football they play. To do so with the guidance of such legendary players like Shearer, Vidić, Fàbregas and Makélélé really brings it all home for us. We're thrilled to have them onboard for such an exciting feature." Top Eleven 2027 is available as a free download on the App Store, Google Play Store, AppGallery and Microsoft Store. For more information, please visit the Nordeus website. Join the Top Eleven community on Facebook and on Instagram, and follow Zynga Inc on X and use the hashtag #TopEleven. Zynga is a wholly-owned publishing label of Take-Two Interactive Software, Inc. About Zynga Inc. Zynga is a global leader in interactive entertainment with a mission to connect the world through games and a wholly-owned subsidiary of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). With massive global reach in more than 175 countries and regions, the combined diverse portfolio of popular game franchises has been downloaded more than 10 billion times on mobile, including Color Block Jam, CSR2(TM), Empires & Puzzles(TM), Game of Thrones: Legends(TM), Game of Thrones Slots Casino(TM), Golf Rival(TM), Harry Potter: Puzzles & Spells(TM), Hit it Rich! Casino(TM), Match Factory!(TM), Merge Dragons!(TM), Toon Blast(TM), Toy Blast(TM), Wizard of Oz Slots Casino(TM), Words With Friends(TM), and Zynga Poker(TM). Founded in 2007, Zynga is headquartered in California with locations in North America, Europe, and Asia. For more information, visit www.zynga.com or follow Zynga on X, Instagram, Facebook, or the Zynga blog All trademarks and copyrights contained herein are the property of their respective holders. About Take-Two Interactive Software Headquartered in New York City, Take-Two Interactive Software, Inc. is a leading developer, publisher,and marketer of interactive entertainment for consumers around the globe. Zynga Inc develop and publish products principally through Rockstar Games, 2K, and Zynga. Its strategy is to create hit entertainment experiences, delivered on every platform relevant to its audience through a variety of sound business models. Its pillars - creativity, innovation, and efficiency - guide Zynga Inc as Zynga Inc strive to create the highest quality, most captivating experiences for its consumers. The Company's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit its website at http://www.take2games.com. About Nordeus Founded in 2010, Nordeus is a mobile games company based in Belgrade, Serbia, best known for Top Eleven: Be a Football Manager, the world's most successful mobile sports game with over 300 million registered users, accompanied by amazing ambassadors - two football legends José Mourinho and Xabi Alonso. Thanks to the proven decade-long success with Top Eleven, Nordeus has taken over Golf Rival as part of Take-Two Interactive Software and Zynga companies, which further establishes Nordeus' role in dominating the mobile sports game category. MEDIA CONTACT
US casual mobile gaming giants: strategic shifts and market dynamics in 2026. +50 XP gained The US casual mobile gaming market continues to be a battleground of innovation and strategic maneuvering. As the industry matures, major publishers like King, Zynga, Niantic, and Scopely are adapting to evolving player habits and economic shifts. In 2026, the landscape is characterized by increased player spending driving revenue, a surge in hybrid-casual game popularity, and a renewed focus on retention over new installs. Understanding the individual strategies of these titans provides a clear picture of where the mobile gaming world is headed. Amidst these broader trends, each publisher is carving out its path, whether through sustained franchise growth, aggressive acquisitions, or fundamental business model pivots. Their recent activities reflect a dynamic environment where adaptability is key to maintaining market leadership and capturing new opportunities. Market leaders adapt: King's longevity and Zynga's expansion. King, a long-standing powerhouse in casual mobile gaming, continues to demonstrate remarkable longevity with its flagship titles. In March 2026, Farm Heroes Saga officially surpassed $2 billion in revenue, while Pet Rescue Saga has maintained over a decade of success, exceeding $1 billion. This sustained performance is not accidental; King is actively leveraging AI and automation to refine level design and testing, aiming for both higher quality experiences and increased capacity for innovation. Their partnership with Yahoo Games in January 2026 to launch Candy Crush Crushable, a new daily puzzle game, further illustrates their commitment to expanding their reach and adapting to new engagement formats. Zynga, operating as a subsidiary of Take-Two Interactive, reported its best-ever quarter of net bookings in Q4 of fiscal year 2026, with mobile net bookings for the full fiscal year reaching $3.3 billion - a 15% year-on-year increase. Their diverse portfolio, including top performers like Toon Blast, Match Factory, and Words With Friends, continues to drive significant revenue. Zynga's strategic moves in 2026 include the April launch of Borderlands Mobile on the App Store and Boggle With Friends on Facebook Instant Games in June. The company also received 10 nominations at the 2026 Mobile Games Awards, highlighting its strong position in the industry, particularly with franchises like CSR 2 and Toon Blast nominated for Best Forever Franchise. Zynga's diversified portfolio and future growth. Zynga's strategy emphasizes a blend of established hits and new ventures. Their nominations for Best Use of IP, particularly for Game of Thrones: Legends and Game of Thrones: Slots x Knight of the Seven Kingdoms, underscore their ability to leverage popular intellectual properties effectively. Looking ahead, Zynga plans to release two mobile titles, NaturalMotion's CSR 3 and Nordeus' Top Goal, in the next financial year, both currently in soft launch, indicating a pipeline of potential future successes. Strategic pivots: Scopely's ascent and Niantic's reorientation. Scopely has rapidly ascended to become a dominant force in the US mobile gaming market, recognized as the #1 U.S. mobile game maker of 2026 by PocketGamer.biz. This growth has been fueled by aggressive acquisitions and the phenomenal success of its flagship titles. In March 2025, Scopely acquired Niantic's gaming division for $3.5 billion, integrating major titles like Pokémon GO, Pikmin Bloom, and Monster Hunter Now into its extensive portfolio. This was followed by the acquisition of Istanbul-based Loom Games and a majority stake in 'Pixel Flow!' studio in February 2026, further expanding its development capabilities. A significant driver of Scopely's success is Monopoly Go!, which has surpassed $6 billion in player spending across iOS and Android since its 2023 launch. To extend the game's ecosystem, Scopely launched a standalone Monopoly Go Chat app globally in 2026. The company's strategic investment in Studio AuKnow, a new Japanese game development studio, announced in July 2026, signals its continued global expansion and commitment to fostering new talent. Scopely is also actively producing a new Marvel action RPG, codenamed
Take-Two Interactive confirms 29 new games in development through 2029. Key Takeaways * Take-Two Interactive outlines a massive 29-game roadmap scheduled for release between Fiscal Years 2027 and 2029. * The lineup heavily features 15 established franchise projects, including Grand Theft Auto 6 and Max Payne remakes. * Three entirely new intellectual properties are in development, led by Ghost Story Games' narrative shooter Judas. What does Take-Two's 29-game roadmap include? Take-Two Interactive plans to release 29 games globally between Fiscal Years 2027 and 2029. This structural shift includes 15 established franchise titles, eight sports games, three mobile releases, and three brand-new intellectual properties. According to the publisher's official corporate financial reporting, the goal is to secure a diverse pipeline that does not rely exclusively on Rockstar Games. Management did note that this schedule represents a fluid roadmap, and individual titles could face delays or cancellations to meet internal quality standards. Which sequels and remakes are in development? Grand Theft Auto 6 leads the sequel lineup, officially scheduled for release on November 19 for PlayStation 5 and Xbox Series X|S. Additionally, Remedy Entertainment is currently developing full remakes of Max Payne 1 and 2 under the Take-Two publishing umbrella. The remaining legacy projects are classified as platform extensions, remasters, or remakes. Six of these specific classic tributes are scheduled for release during Fiscal Years 2028 and 2029. The publisher is also maintaining its reliable annual sports revenue, confirming 2027 iterations for NBA 2K, WWE 2K, and PGA Tour 2K. Are there any completely new franchises planned? Take-Two is investing in three brand-new intellectual properties to balance its reliance on established classics. Two of these massive triple-A projects have been officially revealed: Judas from Ghost Story Games, and Project ETHOS from 31st Union. The third original franchise remains strictly confidential. Corporate statements indicate it is being built to compete in the same tier as the publisher's other premier blockbusters. Meanwhile, on the mobile front, three specialized titles are planned, with Zynga's CSR 3 currently the only named project. Note: Prices and availability may change. Please check the widget below for real-time live prices. Read this post in: A video game enthusiast ever since I first got my hands on a Game Boy. Over the years, I've played many different games across various genres, discovering hidden gems and niche titles along the way. I'm also passionate about technology, always up-to-date with the latest news and insight in the PC and Console market. Ready to share and bring you the latest news! Download the Allkeyshop Browser Extension Free For all the latest video game news, trailers, and best deals, make sure to bookmark Allkeyshop limited. You can find all the best and cheapest online deals on CD keys, game codes, gift cards, and antivirus software from the verified CD key sellers on its store pages. To not miss any news on Allkeyshop, subscribe on Google News. MORE RELEVANT ARTICLES
Zynga is Hiring for 45 Jobs on Simplify!
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About Zynga
Industries
Consumer Software
Entertainment
Gaming
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
San Francisco, California
Founded
2007
Zynga is Hiring for 45 Jobs on Simplify!
Find jobs on Simplify and start your career today