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SAP provides enterprise software that runs the core operations of many companies, including finance, logistics, and human resources. It offers a centralized ERP system that connects different parts of a business so data can be shared in real time. SAP’s products work by delivering integrated modules on a common data model, now increasingly delivered via cloud platforms like S/4HANA, with capabilities enhanced by AI and analytics. What sets SAP apart is its long-standing position as the global standard in ERP, a broad, integrated product suite, and a move from on-premises to the cloud through acquisitions like SuccessFactors, Ariba, and Concur to cover human capital, procurement, and travel/expense management. SAP’s goal is to power the operational core of the global economy by providing scalable, real-time, cloud-based software that helps businesses run efficiently and make better decisions.
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
10,001+
Company Stage
IPO
Headquarters
Walldorf, Germany
Founded
1972
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Total Funding
$8.5B
Above
Industry Average
Funded Over
3 Rounds
Flexible Work Hours
Remote Work Options
German optics manufacturer Zeiss Group has abandoned its greenfield migration to SAP's S/4HANA platform after years of difficulties moving from its ageing R/3 system. The company, with revenues of around €11.9 billion, will instead pursue a "brownfield" approach, migrating its existing landscape to the new platform. Reports suggest Zeiss has invested €200 billion in the project, which began around 2020. The company declined to comment on this figure. Two years ago, the firm's CIO said it had chosen a greenfield approach as "a lifetime opportunity to clean up" after "mess[ing] up our R/3 system over the last 30 years." Zeiss said it has "realigned" the project to "achieve faster progress" and better meet diverse business requirements. Mainstream support for SAP's legacy ECC system ends in 2027.
CommBox AI has integrated with SAP Engagement Cloud to automate customer responses from WhatsApp marketing campaigns. The integration enables organisations to convert campaign responses into business outcomes across marketing, sales and service functions. When customers respond to WhatsApp campaigns launched through SAP Engagement Cloud, CommBox AI agents automatically engage them in personalised conversations. The system can qualify leads, schedule appointments, complete purchases, process renewals and resolve service requests, synchronising all outcomes back to SAP Engagement Cloud in real time. The integration includes native messaging activation within SAP Engagement Cloud, automatic routing of responses to AI agents, and end-to-end visibility from campaign launch to customer action. It requires no changes to existing SAP infrastructure. The solution builds on a seven-year partnership between CommBox and SAP, supporting a shared customer base of global enterprises. The integration is now available, with organisations able to begin onboarding within weeks.
SAP shares rose approximately 4.8% to $221.93 on Thursday following strong results from Salesforce, which restored confidence in the software sector. The German enterprise-software company reported second-quarter cloud revenue of €6.28 billion, up 24% at constant currencies, whilst current cloud backlog reached €22.93 billion, expanding 26%. Management maintained its 2026 cloud revenue target of €25.8 billion to €26.2 billion despite reducing profit outlook after acquisitions. SAP's share price trades 15.67% below its estimated value of $263.18. The market rally suggests generative AI may strengthen established software platforms rather than disrupt them. However, SAP must convert backlog into revenue and ensure acquisitions deliver returns to capitalise on the valuation opportunity.
SAP shares dropped roughly 4% to $210.16 on Wednesday after UBS downgraded the stock from buy to neutral, despite raising its price target from €164 to €201. UBS identified only 17 AI agents ready for broad use, with fewer than 20 more in development or deployment. The bank also expects constant-currency cloud-backlog growth to decline from 26% in June to approximately 24% by year-end. SAP's second-quarter results showed €22.9 billion in current cloud backlog, 24% constant-currency cloud-revenue growth and €3 billion in free cash flow. At $210.16, SAP trades 19.72% below its $261.80 fair value estimate, but the company faces pressure to convert AI promises into deployed products before cloud momentum weakens further.
United TranzActions (UTA) has announced that UTA Pay is certified by SAP as integrated with cloud solutions from SAP. The integration gives organisations real-time, ERP-native access to UTA's payment capabilities through the SAP Digital Payments add-on. UTA Pay provides SAP customers with credit card and ACH payment acceptance, including compliant surcharging capabilities, reporting automation, and tools to reduce PCI compliance exposure. The integration aims to simplify payment workflows and provide greater visibility into payment activity. SAP Integration and Certification Centre certified that UTA Pay integrates with SAP S/4HANA via the SAP integration scenario FIN-DP 1.0. UTA is a payment solutions provider based in Miramar, Florida, offering payment guarantee, ACH processing, credit card acceptance, and accounts receivable automation solutions.
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Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
10,001+
Company Stage
IPO
Headquarters
Walldorf, Germany
Founded
1972
Find jobs on Simplify and start your career today