Redfin is a technology-powered real estate company that helps people buy, sell, and rent homes in the United States, offering brokerage, iBuying, rentals, lending, title insurance, and renovations. It combines online tools and an agent network to streamline transactions: sellers list with lower commissions, buyers use online search and data, and Redfin may purchase homes directly through iBuying, while it bundles services in one ecosystem. Unlike traditional brokerages that rely on third-party partners and high commissions, Redfin provides lower seller fees and in-house services across the entire transaction. Its goal is to make real estate transactions faster, cheaper, and more transparent through technology and a broad service set in the U.S.
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Industries
Company Size
5,001-10,000
Company Stage
IPO
Headquarters
Seattle, Washington
Founded
2006
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Booker, Warren call for FTC investigation into online real estate companies. They asked the agency to investigate how real estate websites connect buyers with agents and mortgage lenders, and how brokerages handle private home listings. October 18, 2026 (Tom Joyce, The Center Square) U.S. Sens. Cory Booker and Elizabeth Warren want the Federal Trade Commission to look at whether online real estate companies use deceptive practices that raise homebuying costs. Booker, D-N.J., and Warren, D-Mass., sent a letter to FTC Chairman Andrew Ferguson this week. They asked the agency to investigate how real estate websites connect buyers with agents and mortgage lenders, and how brokerages handle private home listings. "We urge you to now investigate anticompetitive and deceptive practices in the home-buying market, using every enforcement tool available to restore competition to the entire online real estate marketplace," the senators wrote. It comes as U.S. Rep. Ben Cline, R-Va., had similar concerns. In June, he asked Ferguson to investigate online agent referrals and mortgage lending practices, HousingWire reported. The senators found three practices they want the FTC to investigate. First, they said buyers who click a website's "contact agent" button may reach an agent who pays the website part of the sales commission rather than the agent selling the home. The senators say that can raise costs without the buyer even knowing. "Platforms and agents do not disclose these commission-sharing arrangements, leaving buyers unaware that they are agreeing to pay inflated prices to cover the platform's revenue cut," they wrote. Second, the senators said agents often must refer buyers to lenders tied to the websites. Those lenders often aren't upfront about their financial incentives and charge higher rates and offer worse loan terms. Also, they criticized brokerages that have private home listings, showing homes to a select few buyers before making listings public. The senators said doing this hurts prospective homebuyers and sellers. The sellers can get fewer offers when fewer people know their home is for sale. Zillow has denied that these services hurt buyers. Responding to the lawsuit, Zillow said buyers can choose their own agents and lenders. Zillow added that every home listing lets buyers directly contact the listing agent. "Buyers are never required to work with that agent and remain free to choose anyone they prefer," Zillow wrote. The senators also cited the FTC's rental advertising case against Zillow and Redfin. The FTC accused Zillow of paying Redfin $100 million to stop competing in rental advertising. An August settlement forced Redfin to restart that business and invest millions in it. Booker and Warren want similar FTC action in the home sales market. They said high housing costs are another reason the FTC should investigate. They noted recent National Association of Realtors figures showing the median existing-home price is now about $440,600 and the median first-time homebuyer age is 40. The senators said higher fees and mortgage rates make buying a home harder. They said those costs are even worse when buyers add them to their mortgages and pay interest on them. "Younger and first-time homebuyers are most harmed by these practices," they wrote. "They are making the largest financial transaction of their lives without knowing the full picture."
Redfin Reports Data Breach to Massachusetts Regulators. Redfin has reported a data breach affecting Massachusetts residents. A report based on the regulatory filing says sensitive personal information may have been exposed, but the national scope remains unknown. Continue Reading Redfin Reports Data Breach to Massachusetts Regulators Summary. Redfin has reported a data breach affecting Massachusetts residents. A report based on the regulatory filing says 55 state residents were identified and sensitive personal information may have been exposed; WRE News has not independently verified those details from the underlying notice, and no national total has been established. Redfin Corporation has reported a data breach affecting Massachusetts residents, according to a state breach-notification record and a report based on the filing. The incident was reported to the Massachusetts Office of Consumer Affairs and Business Regulation on Sept. 24. Claim Depot, which published details from the notice, reported that 55 Massachusetts residents were identified and that information potentially exposed included Social Security numbers, financial-account information and driver's-license numbers. WRE News was able to verify Massachusetts' breach-reporting framework and the existence of the Redfin regulatory record, but the state's document server did not allow WRE to retrieve the underlying Redfin notice for an independent line-by-line review Friday. The specific count and categories of affected information are therefore attributed to the report based on that filing rather than presented as independently established by WRE. 55 is not a national victim count. The distinction matters. Under Massachusetts breach-notification requirements, an entity's regulatory notice must state the number of Massachusetts residents affected at the time of notification and identify the type of personal information compromised. The state's breach-reporting program says companies are legally required to report incidents affecting Massachusetts residents' private data. That means the reported figure of 55 should not be read as the nationwide scope of the Redfin incident. WRE News found no authoritative disclosure establishing a national total. Claim Depot also reported that Redfin is offering affected individuals two years of identity-protection services through IDX, with enrollment available through Dec. 23. WRE has not independently verified those terms from the underlying consumer notice. Massachusetts says companies must provide affected residents with free credit monitoring when Social Security numbers of Massachusetts residents are compromised. The state's guidance says the monitoring period must be at least 18 months for covered entities other than consumer reporting agencies. What remains unknown. Publicly available information reviewed by WRE did not establish when the unauthorized access began, when it ended, when Redfin discovered the incident or how many people may have been affected outside Massachusetts. WRE also found no evidence that the incident disrupted Redfin's brokerage operations, website or other customer-facing services. WRE did not locate a public statement from Redfin or parent company Rocket Companies addressing the incident as of publication. Redfin's privacy policy describes the company's handling and security of personal information but does not provide details about this incident. Redfin is part of Rocket Companies and operates a national residential brokerage and real estate search platform. The reported breach is significant because the categories of information described in the Massachusetts-related report can be used in identity theft and financial fraud if obtained by an unauthorized party. WRE News will update this report if Redfin, Rocket Companies or regulators provide additional information establishing the cause, timeline or broader scope of the incident. WRE NEWS - READER SUPPORT Help support the news that keeps you ahead. If WRE News brings value to your day, consider supporting the reporting that keeps its industry informed.
Redfin Corp.: Redfin Data Breach Exposes Social Security numbers. Redfin Data Breach Exposes Sensitive Consumer Information Redfin Corp., a Seattle-based real estate technology company, has reported a data breach that may have compromised the personal information of consumers. The company, which operates a leading U.S. real estate brokerage platform offering home search, mortgage, and settlement services, disclosed the incident to the Massachusetts Office of Consumer Affairs and Business Regulation on September 24, 2026, identifying 55 affected Massachusetts residents. The breach involved unauthorized third-party access to sensitive data, though the exact timeline of the intrusion remains undisclosed. Exposed information includes Social Security numbers, financial account details, and driver's license numbers data that could facilitate identity theft or fraudulent account openings. In response, Redfin is providing affected individuals with two years of free identity protection services through IDX. Those notified can enroll by December 23, 2026, using a unique code via the IDX enrollment page or a QR code in their notification letter. Support is available at 1-888-204-3205 (Monday-Friday, 9 a.m.-9 p.m. ET). The full scope of the breach and its impact on other users is still under investigation. "id": "red1790375257", "linkid": "redfin", "type": "Breach", "date": "9/2026", "severity": "85", "impact": "4", "explanation": "Attack with significant impact with customers data leaks" {'affected_entities': [{'customers_affected': '55 (Massachusetts residents ' 'only, full scope under ' 'investigation)', 'industry': 'Real Estate, Technology', 'location': 'Seattle, Washington, USA', 'name': 'Redfin Corp.', 'type': 'Real estate technology company'}], 'customer_advisories': 'Two years of free identity protection services ' 'through IDX, enrollment deadline: December 23, 2026. ' 'Support contact: 1-888-204-3205 (Monday-Friday, 9 ' 'a.m.-9 p.m. ET).', 'data_breach': {'number_of_records_exposed': '55 (Massachusetts residents ' 'only, full scope under ' 'investigation)', 'personally_identifiable_information': 'Social Security ' 'numbers, driver's ' 'license numbers', 'sensitivity_of_data': 'High', 'type_of_data_compromised': 'Personal Identifiable ' 'Information (PII), Financial ' 'Data'}, 'date_publicly_disclosed': '2026-09-24', 'description': 'Redfin Corp., a Seattle-based real estate technology company, ' 'reported a data breach that may have compromised the personal ' 'information of consumers. The breach involved unauthorized ' 'third-party access to sensitive data, including Social ' 'Security numbers, financial account details, and driver's ' 'license numbers.', 'impact': {'data_compromised': 'Social Security numbers, financial account ' 'details, driver's license numbers', 'identity_theft_risk': 'High', 'payment_information_risk': 'High'}, 'investigation_status': 'Ongoing', 'references': [{'source': 'Massachusetts Office of Consumer Affairs and ' 'Business Regulation'}], 'regulatory_compliance': {'regulatory_notifications': 'Massachusetts Office ' 'of Consumer Affairs ' 'and Business ' 'Regulation'}, 'response': {'communication_strategy': 'Notification letters with QR codes, ' 'enrollment page for identity ' 'protection services', 'third_party_assistance': 'IDX (identity protection services)'}, 'threat_actor': 'Unauthorized third-party', 'title': 'Redfin Data Breach Exposes Sensitive Consumer Information', 'type': 'Data Breach'} Published by Kiteworks Urges Immediate Shutdown of MFT Servers Over Zero-Day Threat Kiteworks, a provider of secure managed file transfer (MFT) solutions,... Sep 25, 2026 Cybersecurity Roundup: Major Threats, Vulnerabilities, and Industry Shifts This week's cybersecurity landscape saw high-profile feuds, novel attack techniques, and... Sep 25, 2026 Kiteworks Urges Customers to Shut Down Systems Amid Imminent Cyberattack Threat Kiteworks, a technology firm specializing in secure file transfers... Sep 25, 2026
Rocket Companies names former Meta exec new CEO at Redfin. Alessio Sanfilippo brings more than two decades of product, data and AI experience to Redfin, which has been busy "aligning" with Zillow and settling a lawsuit filed by the FTC. Reading Time: 2 mins read Rocket Companies, which bought Redfin last year, announced Aug. 31 that Alessio Sanfilippo has been named CEO of Redfin, effective immediately. Sanfilippo joins Redfin from Meta, where he served as vice president of Insights for Reality Labs. The appointment comes after Redfin's bombastic Founder and CEO Glenn Kelman departed the company back in January, and later took a role outside the industry. Sanfilippo takes over as the portal transitions to align with Rocket's larger mortgage and housing conglomerate, and amid broad industry disruption and reorganization. "I worked with Alessio at Intuit and saw firsthand how he combines deep analytical thinking with a real instinct for the consumer," said Varun Krishna, CEO of Rocket Companies, in a statement. "He has spent his career using data and technology to make complex products work better for enormous audiences. Now he gets to bring that experience to Redfin and help us connect home search, brokerage, mortgage, closing and servicing into one experience." Reality Labs is Meta's virtual reality company, focused on both hardware and software and creator of the Oculus Rift headset, as well as the Ray-Ban Meta glasses, which allow users to film and view video from their sunglasses. Rocket Companies acquired Redfin in July 2025, bringing together home search, real estate brokerage, mortgage origination closing and servicing capabilities. Rocket laid off 2% of its staff following the acquisition. The FTC soon after filed suit against Zillow and Redfin over an alleged illegal anti-competitive agreement made between the two portals (struck before the acquisition). But just last week the FTC announced that Zillow has agreed to roll back much of its $100 million partnership with Redfin in the rental listing market. Redfin will be required to restart its rental business within six months, according to the FTC, and "amend" other aspects of the agreement, but will still syndicate Zillow's listings. Sanfilippo brings more than 20 years of experience across product, data, analytics and technology. At Meta's Reality Labs, he led global teams across data science, data engineering and user research and helped build and grow the market for Meta's AI-enabled wearable glasses. He previously led data and user research for WhatsApp, where his work helped shape the product's U.S. growth strategy as it expanded to more than 100 million monthly active users in the country. Prior to Meta, Sanfilippo led data and analytics at Intuit, applying AI and machine learning across products including TurboTax and QuickBooks and helping shape product vision and go-to-market strategy. He previously held leadership roles at SAP, GoSeek, Hotwire and United Airlines. Sanfilippo also joins Redfin as a longtime customer, according to Rocket. He acknowledged that he has used the product for more than a decade and through multiple home purchases.
Rocket Companies has named Alessio Sanfilippo as chief executive officer of Redfin, effective immediately. Sanfilippo joins from Meta, where he served as vice president of insights for Reality Labs. He brings over 20 years of experience in product, data, analytics and technology. At Meta's Reality Labs, he led global teams and helped build the market for AI-enabled wearable glasses. He previously led data and user research for WhatsApp during its US expansion to over 100 million monthly active users. Before Meta, Sanfilippo led data and analytics at Intuit, applying AI and machine learning across TurboTax and QuickBooks. He also held leadership roles at SAP, GoSeek, Hotwire and United Airlines. Rocket Companies acquired Redfin in July 2025, combining home search, brokerage, mortgage origination, closing and servicing capabilities.
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Industries
Company Size
5,001-10,000
Company Stage
IPO
Headquarters
Seattle, Washington
Founded
2006
Find jobs on Simplify and start your career today