Redfin

Redfin

Tech-enabled real estate brokerage and services

Overview

Redfin is a technology-powered real estate company that helps people buy, sell, and rent homes in the United States, offering brokerage, iBuying, rentals, lending, title insurance, and renovations. It combines online tools and an agent network to streamline transactions: sellers list with lower commissions, buyers use online search and data, and Redfin may purchase homes directly through iBuying, while it bundles services in one ecosystem. Unlike traditional brokerages that rely on third-party partners and high commissions, Redfin provides lower seller fees and in-house services across the entire transaction. Its goal is to make real estate transactions faster, cheaper, and more transparent through technology and a broad service set in the U.S.

About Redfin

Simplify's Rating
Why Redfin is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Financial Services

Real Estate

Company Size

5,001-10,000

Company Stage

IPO

Headquarters

Seattle, Washington

Founded

2006

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Simplify's Take

What believers are saying

  • FTC's August 24, 2026 order forces Redfin back into rentals within six months.
  • Redfin launched Winnie childcare data on August 17, 2026 across desktop and mobile web.
  • Alessio Sanfilippo became CEO on August 31, 2026, bringing Meta and Intuit AI experience.

What critics are saying

  • FTC found Redfin shut down rentals for Zillow's $100 million deal; regulators stay hostile.
  • Rocket laid off 2% after buying Redfin, and March 2026 buyouts signal more cuts.
  • Glenn Kelman left in January 2026; leadership churn and Rocket integration threaten Redfin's brand.

What makes Redfin unique

  • Redfin combines home search, brokerage, mortgage, closing, and servicing under Rocket since July 2025.
  • Redfin remains the most-visited real estate brokerage website, with on-demand tours and local agents.
  • Redfin layers climate, weather, Sunscore, Walk Score, and childcare data onto listings.

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Funding

Total Funding

$706.4M

Above

Industry Average

Funded Over

12 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

401(k) Company Match

Fertility Treatment Support

Stock Price

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
RISMedia
Aug 31st, 2026
Rocket Companies names former Meta exec new CEO at Redfin.

Rocket Companies names former Meta exec new CEO at Redfin. Alessio Sanfilippo brings more than two decades of product, data and AI experience to Redfin, which has been busy "aligning" with Zillow and settling a lawsuit filed by the FTC. Reading Time: 2 mins read Rocket Companies, which bought Redfin last year, announced Aug. 31 that Alessio Sanfilippo has been named CEO of Redfin, effective immediately. Sanfilippo joins Redfin from Meta, where he served as vice president of Insights for Reality Labs. The appointment comes after Redfin's bombastic Founder and CEO Glenn Kelman departed the company back in January, and later took a role outside the industry. Sanfilippo takes over as the portal transitions to align with Rocket's larger mortgage and housing conglomerate, and amid broad industry disruption and reorganization. "I worked with Alessio at Intuit and saw firsthand how he combines deep analytical thinking with a real instinct for the consumer," said Varun Krishna, CEO of Rocket Companies, in a statement. "He has spent his career using data and technology to make complex products work better for enormous audiences. Now he gets to bring that experience to Redfin and help us connect home search, brokerage, mortgage, closing and servicing into one experience." Reality Labs is Meta's virtual reality company, focused on both hardware and software and creator of the Oculus Rift headset, as well as the Ray-Ban Meta glasses, which allow users to film and view video from their sunglasses. Rocket Companies acquired Redfin in July 2025, bringing together home search, real estate brokerage, mortgage origination closing and servicing capabilities. Rocket laid off 2% of its staff following the acquisition. The FTC soon after filed suit against Zillow and Redfin over an alleged illegal anti-competitive agreement made between the two portals (struck before the acquisition). But just last week the FTC announced that Zillow has agreed to roll back much of its $100 million partnership with Redfin in the rental listing market. Redfin will be required to restart its rental business within six months, according to the FTC, and "amend" other aspects of the agreement, but will still syndicate Zillow's listings. Sanfilippo brings more than 20 years of experience across product, data, analytics and technology. At Meta's Reality Labs, he led global teams across data science, data engineering and user research and helped build and grow the market for Meta's AI-enabled wearable glasses. He previously led data and user research for WhatsApp, where his work helped shape the product's U.S. growth strategy as it expanded to more than 100 million monthly active users in the country. Prior to Meta, Sanfilippo led data and analytics at Intuit, applying AI and machine learning across products including TurboTax and QuickBooks and helping shape product vision and go-to-market strategy. He previously held leadership roles at SAP, GoSeek, Hotwire and United Airlines. Sanfilippo also joins Redfin as a longtime customer, according to Rocket. He acknowledged that he has used the product for more than a decade and through multiple home purchases.

PR Newswire
Aug 31st, 2026
Former Meta and Intuit executive Alessio Sanfilippo named Redfin CEO

Rocket Companies has named Alessio Sanfilippo as chief executive officer of Redfin, effective immediately. Sanfilippo joins from Meta, where he served as vice president of insights for Reality Labs. He brings over 20 years of experience in product, data, analytics and technology. At Meta's Reality Labs, he led global teams and helped build the market for AI-enabled wearable glasses. He previously led data and user research for WhatsApp during its US expansion to over 100 million monthly active users. Before Meta, Sanfilippo led data and analytics at Intuit, applying AI and machine learning across TurboTax and QuickBooks. He also held leadership roles at SAP, GoSeek, Hotwire and United Airlines. Rocket Companies acquired Redfin in July 2025, combining home search, brokerage, mortgage origination, closing and servicing capabilities.

Yahoo Finance
Aug 26th, 2026
Redfin's FTC settlement lifts rental ad restrictions, reshaping Rocket's revenue path to $13.9B by 2029

Redfin has resolved a Federal Trade Commission investigation into its rental-listing agreement with Zillow, allowing it to restart its own rental advertising business whilst maintaining the partnership through 2030. The settlement removes previous competitive restrictions, enabling Redfin to rebuild rental advertising operations alongside receiving Zillow listings and payments. The development adds revenue optionality for Rocket Companies, which owns Redfin. However, near-term risks around housing affordability and mortgage volumes remain central to the investment case. Rocket recently appointed Sarah Watterson as an independent director, bringing real estate and mortgage servicing experience. Analysts project revenue of $13.9 billion and earnings of $2.9 billion by 2029, with fair value estimates ranging from $14.18 to $19.02 per share. The rental flexibility could challenge more pessimistic forecasts that assume slower 7.5% annual revenue growth.

Associated Press
Aug 24th, 2026
FTC settles with Zillow and Redfin over $100M deal that shut down rental listings competition

The US Federal Trade Commission has settled with Zillow and Redfin over claims their deal illegally suppressed competition in online rental advertising. The FTC filed a proposed order requiring Redfin to restart its standalone rental listings business within six months or face financial penalties. The FTC alleged that in exchange for $100 million from Zillow, Redfin agreed to shut down its listings, exclusively repost Zillow's apartments, and stay out of the market for up to nine years. The commission argued this violated federal antitrust laws. Under the settlement, Redfin must hire sufficient staff and can advertise non-Zillow listings whilst continuing to syndicate Zillow's properties. Both companies maintained their partnership was pro-competitive. The agreement also resolves litigation from attorneys general in Arizona, Connecticut, New York, Virginia, and Washington.

Realty Wire
Aug 18th, 2026
Housing and childcare eat 52% of family income, Redfin finds.

Housing and childcare eat 52% of family income, Redfin finds. New Redfin research finds the typical family spends 52% of income on housing and childcare combined, ranging from under 40% in Little Rock to nearly 97% in Los Angeles. Redfin is also adding childcare data to its home listings. The typical working American family now spends 52% of its annual income on housing and childcare combined, according to new research from Redfin released Monday in partnership with childcare marketplace Winnie. The same day, Redfin said it is rolling out a new feature that shows nearby daycare and preschool options directly on its home listings. The research, which covers the 100 largest U.S. metro areas, combined median monthly childcare costs for one child in full-time daycare with the cost of owning a median-priced home - mortgage payments at prevailing 30-year rates, property taxes, insurance and private mortgage insurance on a 15% down payment - and compared the total to U.S. Census Bureau median household income data. Housing figures were averaged from January through June 2026. A wide gap between cheapest and most expensive metros. Affordability varies enormously by metro. Little Rock, Ark., was the most affordable large metro in the analysis, where housing and childcare combined consume 39.8% of the typical household's income - about $29,151 a year against median income of $73,170. Oklahoma City (40.8%), Des Moines, Iowa (41.8%), Warren, Mich. (42.2%) and St. Louis (42.2%) rounded out the five most affordable metros. At the other extreme, families in Los Angeles spend a median 96.8% of their income on housing and childcare - $94,613 a year against median income of just $97,775, leaving almost nothing left over. New York (95%), San Francisco (94.2%), Anaheim, Calif. (93.5%) and San Jose, Calif. (83.1%) were the next-least affordable. "High-income metros like San Francisco and San Jose offer bigger paychecks, but those gains are often offset by extraordinarily expensive homes," said Yingqi Xu, senior economist at Redfin. Sara Mauskopf, co-founder and CEO of Winnie, said "families considering a move should weigh both of those big costs - as well as job opportunities - when deciding where to put down roots." Redfin's methodology assumed a 15% down payment and prevailing 30-year mortgage rates when estimating homeownership costs, then added property taxes, homeowners insurance and private mortgage insurance on top of the mortgage payment itself. Childcare costs reflect the median price of full-time daycare for one child in each metro, based on Winnie's marketplace data, rather than costs for multiple children or part-time care, which would push the combined burden even higher for many families. Redfin adds childcare data to every for-sale listing. Alongside the research, Redfin said it has integrated childcare information directly into its home listings through the same Winnie partnership. Home shoppers browsing listings on Redfin's website can now see nearby daycare and preschool options, including distance from the property, parent reviews, financial aid eligibility and staff certifications. Redfin described Winnie as the largest marketplace for childcare and early education in the U.S. The feature is live on desktop and mobile web now, with integration into Redfin's mobile app planned later in 2026. The rollout follows Redfin's recent finding that the income needed to afford a typical U.S. home is holding near a record $110,000, underscoring how squeezed many house-hunting families already are on housing costs alone before childcare is factored in. What it means. The 52% national figure and the metro rankings are Redfin's own calculations from its data partnership with Winnie, not an independently audited government statistic, and should be read as Redfin's analysis of combined cost burden rather than an official affordability measure. The gap between Little Rock and Los Angeles - roughly 57 percentage points of income - is nonetheless a striking illustration of how much geography shapes a young family's real cost of living. By folding childcare listings into its search platform, Redfin is betting that combining housing and childcare data will influence where families choose to buy, not just how much they can afford to spend on a mortgage. Whether the feature meaningfully shifts search behavior, as opposed to simply adding a helpful data layer, will depend on how much weight buyers place on childcare access relative to schools, commute times and other factors that already dominate home searches.

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