Reddit plans to require login for most browsing. Reddit is planning to make its platform primarily accessible to logged-in users. It changes how people browse the site without an account after nearly two decades of open access. In an announcement, Reddit CEO Steve Huffman said the move aims to improve personalization, user experience, advertising and data protection. Logging in will not require users to provide their real names or identities. Reddit also plans to expand its Incognito Mode in the mobile app. It lets users to browse and search without affecting their logged-in accounts. The feature will be read-only so users cannot vote, comment or participate in communities while using it. Users can also opt out of personalization. The company has yet to finalize which parts of Reddit will remain accessible without an account. It plans to test the changes in select markets outside the US in the coming months before deciding how the new access rules will work. React to this article: Up Next - picked for you | Read this to start your streak. More on Reddit Senior Writer Cristina Joy D. Valerio, more commonly known as CJ to most, is a Multimedia Producer at Yugatech. She has an interest in the evolving world that is technology. Apart from that, she organizes D&D sessions, plays video games, and watches anime to kill time. CJ's alma mater is iACADEMY and graduated with a Bachelor of Science in Information Technology specializing in Web Development.

Reddit reported third-quarter 2026 revenue of $895 million, up 53% year-over-year, pushing trailing 12-month revenue past $3 billion. Advertising revenue rose 54% to $847 million. Net income was $283 million, against $163 million a year earlier. Free cash flow rose 98% to $363 million, and cash and investments topped $3 billion for the first time. Search referral traffic fell, a decline Reddit's chief executive officer Steve Huffman linked to Google's AI Overviews and AI Mode. Reddit said total daily active uniques could drop by a low double-digit percentage in the fourth quarter. It is also testing a logged-in-only experience. Reddit guided fourth-quarter revenue to $1 billion–$1.03 billion, up 38% to 42%.

Reddit shares fell another 25% after its third-quarter report, leaving the stock 63% below its January high. B. Riley still sees 95% upside, cutting its price target to $190 from $270 and keeping its Buy rating. Revenue grew 53%, and net income was $283 million. But US daily users fell 2% from a year earlier to 50.7 million, and Reddit said search referral traffic fell meaningfully, with the decline accelerating late in the quarter. Revenue of $895 million beat guidance by $25 million, well below the $58 million to $80 million beats of the previous three quarters. Fourth-quarter guidance of $1.00 billion to $1.03 billion also trailed analysts' implied estimates. B. Riley's target equals 22x expected earnings, below Reddit's 26x one-year average. The risks are falling user numbers and the Google data-licensing renewal, due in the first quarter of 2027.