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Rakuten International
Work Here?
Global e-commerce platform with cashback rewards
Rakuten International
Work Here?
Global e-commerce platform with cashback rewards
Overview
Rakuten International runs a global online ecosystem with an e-commerce marketplace that features a cash-back rewards program, plus digital content services like streaming and reading, and communication services. Purchases and activities across its services are linked to rewards and promotions, encouraging users to shop, watch, read, and chat within Rakuten’s network. The company differentiates itself by offering a single interconnected platform that combines shopping, rewards, digital media, and communications at scale. Its goal is to boost user engagement and retention, driving ongoing spending and content consumption across its platforms.
About Rakuten International
Industries
Data & Analytics
Consumer Software
Entertainment
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
San Mateo, California
Founded
N/A
Simplify's Take
What believers are saying
- First-party consumer signals improve attribution and incrementality for advertisers.
- Mirai automates affiliate campaign management with conversational AI.
- FY2025 international revenue rose 2.4% to $2.1 billion.
What critics are saying
- Impact.com can commoditize Rakuten Advertising's legacy relationships and pricing power.
- Retailers tightening performance budgets directly pressure Rakuten Rewards traffic and merchant funding.
- Streaming competitors like Netflix and YouTube limit Rakuten TV and Viki growth.
What makes Rakuten International unique
- Rakuten International spans e-commerce, advertising, communications, and entertainment globally.
- Rakuten Rewards has 13 million French members and $4.6 billion Cash Back earned.
- Rakuten Advertising and impact.com are building a unified performance-marketing ecosystem.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Paid Vacation
Company News
The plan comes as e-commerce firms such as Rakuten are facing a severe shortage of delivery personnel at a time when the number of packages is increasing.
Trailblazing Marketing Executive to Inspire Attendees at Rakuten's Premier Marketing EventSAN MATEO, Calif., March 5, 2025 /PRNewswire/ -- Bozoma "Boz" Saint John, a Hall of Fame-inducted marketing executive and former Chief Marketing Officer at Netflix, is announced as the keynote speaker at this year's Rakuten Optimism conference, the season's biggest marketing conference. Hosted by Rakuten International, the premier marketing event will take place May 27-29, 2025, at the Omni La Costa Resort Spa in Carlsbad, Calif
Avride has partnered with retail giant Rakuten to bring its delivery robots into service in Japan.
For instance, Chinese digital commerce group Alibaba launched a new cross-border e-commerce application "TAO" in October 2024 to compete with rivals such as Amazon and Rakuten.
He explained that Rakuten does not aim to compete directly with major players such as OpenAI or Google but instead focuses on creating integrated AI solutions tailored for niche markets.
Rakuten International is Hiring for 18 Jobs on Simplify!
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About Rakuten International
Industries
Data & Analytics
Consumer Software
Entertainment
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
San Mateo, California
Founded
N/A
Rakuten International is Hiring for 18 Jobs on Simplify!
Find jobs on Simplify and start your career today