NNike designs and sells athletic footwear, apparel, equipment, and accessories for sports and everyday use. The group includes the Nike and Jordan brands and its owned subsidiary Converse, with products ranging from running shoes and basketball footwear to training clothing and casual sneakers. Most finished products are made by independent contract manufacturers, while Nike develops materials, cushioning systems, and product designs. It earns revenue by selling to wholesale customers and through its own stores and digital channels, with additional licensing arrangements for its brands. Nike began in 1964 as Blue Ribbon Sports and is headquartered near Beaverton, Oregon.
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10,001+
Company Stage
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Headquarters
Beaverton, OR
Founded
1964
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Dave Ramsey blamed Nike's slump on its political stances, including the 2018 Colin Kaepernick campaign. Nike's numbers point elsewhere. On The Ramsey Show on October 16, he said the company "has lost $200 billion of its value." Yet shares were near $145 in October 2021, three years after the ad. North America revenue grew 2% last quarter to $5.1 billion. Greater China revenue fell 26% on a currency-neutral basis to $1.2 billion, after a 17% drop the quarter before. Chief executive officer Elliott Hill said Nike is cutting distribution through channels that do not fit its strategy. Jordan revenue fell by the mid-teens, and Converse dropped 28%. Shares are down 43% in a year. Nike's $2.5 billion restructuring will deliver most savings in fiscal 2029 and 2030.
Nike's fan-favorite Air Max boot got a new futuristic Foamposite update - and it's coming out soon. Launch details for the ACG Air Max Goadome Low Foam SP's debut "Green Goblin" colorway. October 27, 2026, 3:35pm After a first-look preview at men's Paris Fashion Week in June and an early exclusive launch at NYC-based luxury resale shop Luke's, Nike's latest sneaker boot hybrid is now set for a wider release next month. The Nike Goadome Low Foam SP combines two of the Beaverton, Ore.-based sportswear brand's beloved models, fusing the ACG Air Max Goadome boot with the molded polyurethane shell of the Foamposite franchise. The new Foamposite-covered iteration is a continuation of the revamped ACG Air Max Goadome Low, which was introduced to retail in February and offers a new aesthetic for the boot's low-top variation. You May also Like. The first Goadome Low Foam SP colorway that will be released at retail is Metallic Gold/Cargo Khaki, a color-shifting style first seen on 1999's Air Flightposite. With its mix of gold and green hues depending on lighting conditions, the colorway has been affectionately nicknamed "Green Goblin" after the infamous Spider-Man supervillain. In October, Nike tapped Luke's for an early release of the Metallic Gold Goadome Low Foam SP. Originally scheduled for a first come, first served release, high demand for the sneaker necessitated an online launch with in-store pick ups. Beyond this debut Metallic Gold makeup, the Goadome Low Foam SP has also been previewed in familiar all-black and iridescent purple colorways, both of which are expected to arrive at retail in the coming months. And in addition to the new Goadome Low Foam SP model, Nike is also bringing back another Goadome-Foamposite hybrid in November. The high-top ACG Air Max Foamdome will return in its Eggplant colorway next month. The Nike ACG Air Max Goadome Low Foam SP is set to be released Nov. 5 from Nike's Snkrs app and select Nike Sportswear retailers in limited-edition quantities for $200. The style code for the upcoming release is IV7693-700. Daily Headlines You May Like
Nike Ovolo 2.0 brings back the shox-inspired sneaker heel. Published on Oct 27, 2026 Back in the mid-2000s, Nike put a Shox-influenced upper on a heel and called it the Ovolo. That lesser-known design is coming back as the Nike Ovolo 2.0, which appeared in the latest SNKRS Verified preview with a few changes from the original. - Advertisement - The squared tongue and small perforated area near the toe still borrow from the Shox R4, so there's plenty of the old design left here. Branding is handled differently this time, with Swooshes embossed into the leather rather than attached separately along the sides. The heel has been reworked with a larger gap between its support structure and the bottom of the shoe. A glossy finish gives that section a smoother look, while the construction aims to provide some of the springy feel associated with Shox. It takes a different route to get there, without using the usual arrangement of cushioning columns. The Nike Ovolo 2.0 is scheduled to arrive in Black and Metallic Silver colorways during Holiday 2026. Both versions will release exclusively in women's sizing. Check them out through Nike SNKRS.
Procter & Gamble (PG) is a steadier bet than Nike (NKE), according to an analysis by The Motley Fool's Lawrence Rothman. Nike's fiscal first-quarter revenue fell 5% on a currency-adjusted basis, and its shares have dropped nearly 40% this year through October 22. The S&P 500 gained 12% in that time. Procter & Gamble shares are up 15.6% this year. Its first-quarter organic sales rose 4% year over year, with higher volume contributing 2.4 percentage points. Fiscal 2026 free cash flow of $15.1 billion easily covered $10.2 billion in dividends. The company has paid a dividend for 136 years and raised it for 70 straight years. Its 2.6% yield compares with 1.1% for the S&P 500.
Nike reimagines Tech lineup with all-new SF3 waterproof jacket and Boreas fleece. The fabric-first evolution introduces fully sealed Storm-FIT weather protection and heavy high-pile fleece. Summary. Nike has expanded its Nike Tech apparel platform with the introduction of the waterproof SF3 jacket and the high-pile Boreas fleece The SF3 jacket utilizes recycled materials and seam-sealed Storm-FIT construction while the Boreas delivers an oversized fit with water-repellent panels The collection releases November 5 through Nike and select retailers with prices set at $195 USD and $350 USD Nike has officially expanded its performance apparel ecosystem with the introduction of the Nike Tech SF3 and Nike Tech Boreas, transforming the foundational fleece line into an all-weather technical platform. The refreshed collection adopts a solution-driven, fabric-first approach designed to equip athletes across diverse climates and conditions. The launch marks a structural shift for Nike Tech, evolving from a single fleece franchise into a year-round range of specialized functional wear. Headlining the weather-resistant offerings is the Nike Tech SF3, a fully waterproof outerwear silhouette engineered with Storm-FIT technology. Built from recycled materials, the jacket features fully sealed seams to block out moisture while preserving internal airflow, constructed from a technical textile that gradually softens with repeated wear. Complementing the technical shell is the Nike Tech Boreas, named after the Greek god of the north wind. Cut with a boxy, oversized profile, the garment utilizes thick high-pile fleece reinforced with water-repellent paneling. The fleece is slated to arrive in three initial colorways: "Black," "Velvet Brown," and "New Slate." Alongside the SF3 and Boreas, the broader collection retains traditional Tech Fleece while adding lightweight Helios, Shori, and Woven styles engineered for warmer environments. The new Nike Tech collection releases November 5, 2026, through Nike and select retailers, with the Boreas fleece priced at $195 USD and the SF3 jacket retailing for $350 USD.
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Industries
Company Size
10,001+
Company Stage
IPO
Headquarters
Beaverton, OR
Founded
1964
Find jobs on Simplify and start your career today
Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs