Thomas' and Cecily Strong challenge america to savor breakfast and "join the Morning People" Sep. 03, 2026 If you've ever hit snooze one too many times, you're not alone. Research shows that 95% of Americans hate getting up in the morning but Thomas'(R) believes anyone can learn to embrace the morning with the right breakfast. That's why the beloved breakfast brand has teamed up with comedian and actress Cecily Strong for its new "Join the Morning People" campaign, inspiring fans to rethink their mornings - one delicious bite at a time. Best known as the longest-tenured female cast member in late-night TV sketch history, Strong stars alongside Thomas' lovable "breakfast provocateur," Thom, in a series of comedic campaign spots that celebrate early morning humor, chaos and small victories. From juggling parenthood and busy schedules to rising at dawn to catch an overseas sports match, the campaign reminds consumers that no matter when or what your morning looks like, with a Thomas' breakfast it can set you up for success. Leslie Vesper, Chief Marketing Officer at Bimbo Bakeries USA said: "At Thomas', we're on a mission to redefine what it means to be a morning person. We believe great mornings are created, not inherited. Partnering with Cecily Strong allows us to bring a fresh, lighthearted perspective to the breakfast table and inspire consumers nationwide to take on our 21-Day Challenge." Cecily Strong said: "If you told my former late-night self that I'd be leading a crusade to get people out of bed early, I never would have believed you. The truth is, mornings are chaotic. But partnering with Thomas' proved that you don't have to suddenly become a flawless sunrise person - you just need a good breakfast, a sense of humor, and something warm in the toaster to make it tolerable." To encourage Americans to incorporate a warm, delicious breakfast into their daily routine, Thomas' is launching the 21-Day Morning People Challenge, inspired by research showing that it takes approximately 21 days to form a lasting habit. Fans can now visit JoinTheMorningPeople.com to sign up for the challenge. As part of the campaign, Thomas' has partnered with Instacart to reward select participants with prizes including Instacart gift cards and exclusive Thomas' merchandise now through September 17. Fans can also follow along as Strong documents her own 21-day journey toward becoming a morning person on Instagram. For Official Rules, visit JointheMorningPeople.com/rules. The "Join the Morning People" campaign has officially kicked off and includes a series of digital videos, social content and consumer activations celebrating a daily ritual inclusive of a warm, delicious Thomas' breakfast, paired with a side of early morning humor Sep. 03, 2026 Back-to-back awards from Inc. Magazine and Adweek cap three years of remarkable growth Sep. 03, 2026 Participating agencies certified the accuracy of their reported revenue figures, and Adweek conducted additional auditing to verify submissions

Instacart and World Market announce exclusive partnership to deliver global-inspired products in as fast as one hour. Sep 02, 2026, 09:00 ET World Market joins the Instacart Marketplace as its first and exclusive online same-day delivery partner nationwide SAN FRANCISCO and ALAMEDA, Calif., September 2, 2026 /PRNewswire/ - Instacart (Nasdaq: CART), a leading grocery technology company in North America, and World Market, the one-of-a-kind destination for global foods, home décor, furniture, gifts, and more, today announced a new exclusive partnership. Through the Instacart Marketplace, World Market's unique assortment will be available for same-day delivery in as fast as one hour with no markups. Instacart is World Market's first and exclusive online same-day delivery partner, giving customers a convenient new way to shop their favorite global destination retailer without leaving home. "World Market has built an incredibly loyal following of customers who love discovering something new every time they walk through the door, and we're thrilled to bring that same feeling of discovery directly to their homes for the first time with the speed and convenience of same-day delivery," said Ryan Hamburger, Chief Commercial Officer at Instacart. "As the only online marketplace offering a wide variety of World Market products for delivery in as fast as an hour, we're proud to help customers get the things they love - from internationally inspired foods and beverages to unique, imported home decor." "Partnering with Instacart is an exciting new chapter for World Market and a natural extension of our commitment to making the World Market experience as accessible and convenient as possible for our customers," said Eric Hunter, Chief Executive Officer at World Market. "Our stores are filled with inspiring finds from around the globe, and now, customers can have that same curated assortment delivered to their doorstep the same day. We couldn't be more excited to bring this convenience to both longtime World Market customers and to connect with an entirely new set of customers who are discovering us for the first time." Through the Instacart App and website, customers can now browse and order from World Market's wide assortment of items for same-day delivery, including stylish, quality home decor, and thoughtful gifts, many of which are unique and exclusive to World Market and sourced from an international network of individual and regional artisans - in addition to one of the largest assortments of candy and international food favorites from around the world. World Market joins more than 2,200 national and local retail banners on the Instacart Marketplace, spanning grocery, home improvement, beauty, pet, household, and wellness categories. To welcome World Market to the Instacart Marketplace, customers can take $15 off their first qualifying $60 World Market purchase on Instacart* now through September 30. To start shopping from World Market, customers can visit https://www.instacart.com/store/world-market/storefront or download the Instacart App. About Instacart Instacart is a leading grocery technology company that partners with more than 2,200 retail banners - representing nearly 100,000 stores - to transform how people shop for the groceries they need from the retailers they trust, while creating flexible earning opportunities for shoppers. Through the Instacart Marketplace, Instacart Enterprise platform, and Instacart Ads ecosystem, the company powers ecommerce, fulfillment, in-store technology, AI offerings, and advertising for partners. For more information, visit www.instacart.com/company. Maplebear Inc. is the registered corporate name of Instacart. About World Market World Market (www.worldmarket.com), a specialty retailer operating 248 stores, is known for its unique marketplace of home decor, thoughtful gifts, distinctive furniture, and one of the largest assortments of candy and gourmet food and drinks from around the world. For more than 60 years, we've curated an ever-changing assortment where customers can discover quality, style, and value in a one-of-a-kind shopping environment. *$15 off for qualifying customers is valid through 9/30/2026 at 11:59PM PT and is valid only in the United States for your first World Market order of $60 or more and purchased through Instacart, while supplies last. Discount will be applied to the total purchase price, and excludes taxes, service fees, special handling fees and/or other fees; offer cannot be applied to alcohol products. Deliveries subject to availability. In order to take advantage of this offer, customers must have a valid account on Instacart with a valid form of accepted payment on file. Only one offer per household. Instacart reserves the right to modify or cancel this offer at any time. Offer may not be sold, copied, modified, transferred or used retroactively for prior purchases. Void where restricted or prohibited by law. Offer may not be combined with any other sale, promotion, discount, code, coupon, and/or offer. Offer has no cash value. Instacart is not a retailer or seller. Instacart may not be available in all zip or post codes. SOURCE Maplebear Inc. dba Instacart