A

Apple

Designs phones, computers and their operating systems

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Overview

Apple designs and sells consumer electronics, from iPhone smartphones and Mac computers to tablets and wearable devices. Its operating systems manage apps and built-in functions for communication and work, while iCloud stores files and synchronizes data across devices. Customers buy additional digital services through subscriptions such as Apple Music and Apple TV, and developers distribute software through the App Store. Apple earns money from hardware sales, subscriptions and digital transactions, selling directly to customers and through retailers and mobile carriers around the world. It was founded in 1976 and has its headquarters in Cupertino, California.

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About Apple

Simplify's Rating
Why Apple is rated
A-
Rated A+ on Competitive Edge
Rated B on Growth Potential
Rated B on Differentiation

Industries

HardwareVR & ARConsumer Software

Company Size

10,001+

Company Stage

IPO

Headquarters

Cupertino, CA

Founded

1976

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Simplify's Take

What believers are saying

  • Business demand is growing: Apple reported $109.4 billion revenue in the June 2026 quarter, up 16% year over year.
  • Eligible US employees get learning support: Apple reimburses career-related tuition and runs Apple University classes.
  • Services earn richer margins: Apple reported 75.6% services gross margin in the June 2026 quarter, versus 40.1% for products.

What critics are saying

  • Assembly depends on Asian partners: Apple outsources substantially all final hardware assembly, reducing direct control over production.
  • iPhone concentrates demand risk: the product generated 49.6% of Apple revenue in the June 2026 quarter.
  • Student support shifts take evenings: Apple College Advisors typically work three evening shifts and one weekend shift weekly.

What makes Apple unique

  • Its chips link hardware and software: Apple designs M-series processors and developer frameworks tuned to their unified memory.
  • Stores double as service hubs: Apple combines device sales, Genius Bar technical help and in-person learning sessions.
  • It owns a spatial operating system: Apple Vision Pro runs visionOS, controlled through eyes, hands and voice.

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Funding

Total Funding

$10.8B

Above

Industry Average

Funded Over

8 Rounds

Post IPO Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Debt Funding Comparison Coming Soon

Benefits

  • Health Insurance
  • Dental Insurance
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Tuition Reimbursement
  • Performance Bonus
  • Relocation Assistance
  • Employee Stock Purchase Plan

Stock Price

Growth & Insights and Company News

6 month growth

1%

1 year growth

2%

2 year growth

-3%
CNBC
Nov 3rd, 2026
Apple beats with $114.48B revenue, but memory costs hit guidance; price target raised to $360

Apple shares fell about 3% in after-hours trading Monday after the company beat quarterly expectations but gave weaker guidance. Higher memory costs and slowing services growth weighed on the outlook. Revenue for the fiscal fourth quarter rose 12% to $114.48 billion, ahead of the $113.39 billion expected. Earnings per share grew 14% to $2.10, against estimates of $1.99. For the December quarter, Apple expects revenue growth of 7% to 10%, above forecasts. It guided gross margin to 45% to 46%, below the 46.9% consensus, and services growth to 8% to 9%, below the 10% estimate. The foldable iPhone Duo sold out at launch, and chief operating officer Sabih Khan said supply remains constrained. CNBC's Investing Club raised its price target to $360 from $340 but kept its hold-equivalent rating, citing the stock's run and high valuation.

Yahoo Finance
Nov 3rd, 2026
Amazon says Prime Video is profitable, while Apple TV+ reportedly loses over $1B a year

Amazon says its Prime Video is now profitable, while Apple's streaming service reportedly still loses money. Amazon chief executive officer Andy Jassy said on the third-quarter earnings call that Prime Video has a revenue run rate in the tens of billions of dollars. Amazon does not report its financials separately, but the ad tier reaches more than 315 million monthly active users, including more than 130 million in the US, according to The Wrap. Users can pay $4.99 a month for an ad-free version. Apple TV+ loses more than $1 billion a year, The Information reported. Apple spends about $4.5 billion on content annually, down from $5 billion, and the service has about 45 million subscribers at $14.99 a month.

Yahoo Finance
Nov 2nd, 2026
Apple edges up after hours as $114.5B Q4 revenue beats forecasts but China sales miss

Apple shares rose about 0.2% after hours as fourth-quarter results beat Wall Street forecasts, though slower growth in China tempered sentiment. Revenue climbed 12% to $114.5 billion, above the $113.5 billion consensus. Earnings were $2.10 per share, against an expected $2. It is the first report under chief executive officer John Ternus, who took over on September 1. iPhone sales rose 17% to $57.6 billion, beating the $56.5 billion forecast. Services grew 9.8% to $31.6 billion, in line with expectations. iPad and wearables fell short. Greater China sales rose 21% to $17.5 billion, more than $1 billion below projections. Apple shares are up about 24% this year.

Yahoo Finance
Nov 2nd, 2026
Apple services revenue hits record $31.6B in Ternus's first quarter as CEO

Apple reported record Services revenue of $31.57 billion for its fiscal fourth quarter ended September 26, 2026, up 9.8%. It was the first earnings report under chief executive officer John Ternus, who took over from Tim Cook on September 1. Total revenue reached $114.5 billion, up 12% year over year. iPhone revenue rose 17% to $57.58 billion. Gross margin was 47.9%, including a boost of about one percentage point from tariff refunds after the Supreme Court invalidated Trump's tariffs. Diluted earnings per share were $2.10, up 14%, with $0.05 from the refunds. Ternus said the quarter capped "our best fiscal year ever." He cited the foldable iPhone Duo, the iPhone 18 Pro and 18 Pro Max, new home hardware, and an all-new Siri AI.

Yahoo Finance
Nov 2nd, 2026
Apple's iPhone revenue hits $57.6B, beating estimates in new CEO Ternus' first report

Apple posted $114.5 billion in revenue for the fourth quarter of 2026, up 12% from $102.5 billion a year earlier and above analysts' $113.4 billion forecast. It was the company's first quarterly report under chief executive officer John Ternus, who replaced Tim Cook on September 1. iPhone sales were about $57.6 billion, beating Wall Street's $56.6 billion estimate. The figure includes the first eight days of iPhone 18 Pro sales. Earnings per share came in at $2.10, against a forecast of $1.99. Apple shares fell 1% after hours, having closed down about 1.8% at $338.32. The company is the world's most valuable, with a market capitalisation of $4.94 trillion at Monday's close. Revenue from the foldable iPhone Duo, which starts at $1,999, is not included, as sales began in the fiscal first quarter of 2027.

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