Trellist, a marketing and technology services firm, has made its AI Transformation practice available to Adobe Experience Cloud teams. The practice helps teams using Adobe Experience Manager, Target, and Analytics adopt AI-first infrastructure: connected systems, fewer handoffs, and AI agents that carry work between steps. Trellist starts by mapping a campaign's handoffs, from brief to analysis, and finding where AI can shorten, reorder, or remove them. The aim is faster time to market. The firm cites more than a decade of Adobe experience, including 250 personalization activities delivered for one client in a year. Elsewhere, it reports a 90% cut in lead handling time for a B2B manufacturer and a 30% drop in customer service calls for a logistics operator. Engagements start with one high-friction process and expand from there.

Adobe and Nvidia have expanded their partnership, building on a March agreement covering creative and marketing workflows, including Firefly Foundry and enterprise digital twins. The companies have optimised a version of Adobe's Brand Concierge, an AI conversational product, using Nvidia's Nemotron open models. Nvidia positions those models for enterprise chatbots and copilots. The version is due for enterprise customers later in 2026. Nvidia has selected Brand Concierge for personalised website conversations.

Adobe now highlights a narrower AI measure: revenue from products sold as "AI-first." A year ago, it stressed how much subscription revenue was AI-influenced, a figure that exceeded $5 billion in fiscal Q3 2025. AI-first recurring revenue made up just over 2% of Adobe's $27.5 billion total recurring revenue in fiscal Q3 2026. It grew more than 150% from a year earlier, against 11.2% for total recurring revenue. Monthly users of Adobe's free creative products passed 100 million, up more than 70%. Contracted future revenue grew 8%. On October 12, Wells Fargo downgraded the stock, citing worsening organic growth, executive instability, and lost pricing power. Adobe trades at 12.9 times earnings, against 21.9 for the S&P 500.